Insight
· From the 2010–2013 blog
My two new design goals...
One benefits of having meetings with brilliant people, and its really becoming my favourite, is the insight you get into the way they look at the world and in part how they got to be so successful. Its really kinda neat. It helps me to step back and look at the bigger picture. Where our company fits in the world. How we best serve our users. How we win. My favourite little tid-bit recently was a two part point. Think of it as Sun Tzu for web design. And how to win any game of community building, ever. If you can do either of these you are pretty darn close. If you can do both, then you win.
Build something beautiful so people leave the tab open.
Give people a reason to hit refresh.
Think of the tabs you leave open and the pages that you check for updates. These are probably either things that you need to use, or things that you love to use. These are probably sites that have won, or are winning. Maybe its as simple as that.