Social Black Magic
· From the 2010–2013 blog
So a big discussion point for us lately around the Upverter "office" has been our social presence. ie. what we do with Twitter, Facebook, etc, etc. We started blogging recently from a company perspective and voice in response to these discussions. Now I don't claim to know anything about this stuff at all. and really in our company the closest we have is Mike, but I have been doing some reading and I thought I would do a little brain dump on what I've learned.
Twitter:
- Generally speaking media & hip companies see a ton of value in twitter followers, tweet often and topically and put a lot into this medium
- Of our 3 past employers, 2 had dedicated twitter guys
- Common gimmicks are following for licenses or discounts
Facebook:
- Its very good to have your group setup and managed
- Value of having followers is pretty questionable
- facebook doesn't seem to have the same kind of marketing buzz that twitter has
- Thing to do is provide updates like the blog and do mass reference-able updates through facebook
Blog:
- This is the only one of the three that you actually own, ie. when someone hits your blog they came to visit you.
- Important to stay consistent on topics and focus. why are you writing? whats your value add?
- Of the 3 its also the hardest to promote
- Need to make sure it stays connected to your actual offering
And that's all I know. See I said it wasn't much! haha. Some links: