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The Mystical Business Plan

· From the 2010–2013 blog

No we don't have one. and no we aren't making one. when we stand up in front of VCs in 6 months we will, and it'll be polished and beautiful. but right now we don't need one, and it would probably hurt us more than anything to waste the time making one that we would subconsciously think we needed to follow. But I have gone to the trouble of writing an executive summary; and i really don't think it will handicap us. I'm actually a little excited when I read it - we have stuff to say in all of the categories, its very coherent, and it kinda sorta sounds like we have our shit together! I'm actually a little excited to be able to give it to investors and partners over the next few months (I will be emailing copies around to family and friends for notes shortly - we just aren't ready for the rest of you yet!). Parts that are really cool:

  • Market size - shit damn there be a lot of money out there!
  • Product differentiation - we have an angle that I haven't been able to find in a dozen or so packages so far.
  • Revenue model - We have one!!!

Parts that are nerve wracking:

  • Big markets have lots o' competitors - getting users might be hard
  • Napkins are really fucking easy to use (a little inside, sorry)

Regardless we have some structure. and even more exciting Stevie has kept kicking out the jams and we have some pretty neat stuff to play with. now I gotta go write some code, I'm on the edge of falling into 3rd place!